In my work, SEO implementation means the technical and structural changes that help a business become easier to crawl, index, understand, and surface in search. GEO means doing the same for AI-assisted search by improving machine-readable structure, entity clarity, content architecture, and discoverability.
This is not generic marketing work. It is implementation-focused work for service businesses that need better local search foundations, clearer internal linking, stronger schema, and a site structure that explains what the business does in a way search systems can reliably interpret.